BEST WESTERN

The goal of this project was to create a brand identity for Best Western's new boutique hotel prototype, Livy. With each property having a unique flair and personality, the brand needed to be adaptable and able to embody the eclectic, modern, and edgy spirit of each hotel. After exploring various options, a simple geometric mark emerged as the ideal choice.

  • Brand Identity
  • Concept Studies
  • Signage Design
  • Design Mockups
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Created as part of a Gensler project. In collaboration with Creative Director Dick Lew and Designer Jim Ou. Some design elements seen here were created as part of this portfolio only. Redistribution of images or any part of this website is not allowed without the designer’s written permission.