MURPHY USA

This project encompassed the creation of a series of environmental graphics and a comprehensive wayfinding system for Murphy USA’s headquarters located in El Dorado, Arkansas. In addition, a brand identity and several retail signage pieces were developed for a convenience store prototype located inside the corporate building.

  • Retail Design
  • Brand Identity
  • Wayfinding System
  • Experiential Design
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Created as part of an Acumen project. In collaboration with Creative Director Dick Lew and Designer Jim Ou. Redistribution of images or any part of this website is not allowed without the designer’s written permission.